Thursday, June 4, 2009

Let's ride together...

These days when a commerical A.) catches my attention (between fast forwarding via DVR) and B.) makes me wanna sing and dance - it's a keeper. Heineken does it best here. Engaging movement video with an oldie but goodie, clever idea having the cab driver engage with the young hipsters, then add a sweet tagline and the brand.

Well done Heineken. Now only if I enjoyed beer.

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