Friday, May 8, 2009

From TV to Online.

When a company launches a new commercial, it needs to consider where we are with technology. If we, the audience, dig that commercial, we may want to get online (um, for instance - cough, cough) and talk about it.

This is *not* the first time I've blogged about this. Back in January, I searched for Chef Boy-Ar-Dee's new commercial to give the company some kudos - and nothing. Their new commercial was no where. In today's digital space, it's important to think about all the avenues of how we, your customer, want to spread the word about your brand - and make it easy for us to do so.

Pepsi's new commercial for "Throwback" - um, they are now using real sugar (when did real sugar be the new "new"?), is on TV and online. Great job Pepsi. While searching on their site, I discovered an entire Pepsi YouTube channel. Only bummer, Pepsi doesn't let you grab the code to embed the video. (Don't worry, a user posted it too and it's here for your enjoyment.) If Pepsi's approach is to make us users all go to the Pepsi channel to view, that is not cool.

Companies need to realize that we want to take your brand and make it our own by talking about it - and I feel you need to be okay with that approach. You want us to love you, buy you, now trust us to "post" the brand ourselves and make it a part of us. This has been going on for years in different ways.... For instance, brands on clothes. Heck, I owned a "I'm a Pepper" t-shirt/short set in the '80s that I practically lived in.

So for all you companies out there, believe in your audience and we will make your brand something you didn't even know was possible.

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