Friday, May 22, 2009

know your audience.

Well done.

Monday, May 18, 2009

This month's bag.

I've been a member of Avelle (formerly Bag, Borrow, or Steal - which I know you heard of in the Sex in the City Movie) for over a year now. If you haven't heard of it (???) it's a company where you can find the bag (or other accessory) you're looking for and borrow it - just like you would borrow a bag from your closest girlfriend.

At first I was a little worried about this experience. Would I be able to return the bag in the same condition I received it in? Would the bag be worthy of borrowing? Would borrowing the bag be a good experience?

The answer is YES. I love the experience. Sorta feels like Christmas every time one is delivered to my door. I typically rent a bag 1x a month - and a few times extra if I'm heading to an event or a wedding or something extra ordinary.

This weekend I met up with some girlfriends (with my new bag of course) and my friend Heather said, "Oh your bag - the leather is so soft. You always have the greatest bags."

and my response?

"Heather, you can too...." I'm not sure if she's going to go for it, but I'll keep showing up with fabulous bags each month.

Thursday, May 14, 2009


I was a freshman in High School and for some reason, I was at Krogers in Spring, Texas with my Dad. I walked by the magazine rack in the grocery store and discovered for the first time Elle magazine. I BEGGED my Dad to buy it for me - geez, I remember it was something like $4.00 for the magazine which in '86 was expensive for a magazine, especially for a 14 year old. ....and somehow I convinced Dad it was a good idea. :)

Until this day, I only had explored my Mother's magazines and of course Seventeen and Young Miss magazine, but Elle was different. Elle was creative, about real fashion, had unique layouts, and the paper - was thicker and something you didn't want to let out of your sight.

It was that day I was hooked to fashion magazines and the love of the experience of opening it up and just absorbing each page like a piece of art.

Elle helped carve my fashion taste to this day. I still melt when I put on the perfect jeans, leather worn-in shoes, a crisp white shirt and some amazing accessory. I understand how an outfit can change my total outlook for the day ahead.

I've touched the fashion industry in my career moving to NYC and working with Marie Claire, Town & Country, and Harpers Bazaar, thinking that is what I wanted. But it wasn't. It's not about that to me. It's about the experience behind the publication. Each time I open a magazine, I feel something. The touch of it in my hands, the new ideas and composition. That is what I
love about fashion.

Do I still read Elle? Occasionally. I was a subscriber till college, and then switched to other mags. These days in my late 30s, I read Vogue and Lucky on a monthly basis. Always excited to find a new issue in my mailbox.

Check out this site where you can view old mag covers: I promise you I still have 2 or 3 of these '86 issues some where in my garage.....

Wednesday, May 13, 2009

Time Flies....

I just realized I've been blogging with raison d'être since December '06. Now, don't get me wrong, I'm not a "every day blogger" like many of you - but still, the time I've been blogging is surprising to me.

If any of your are interested in why I call my blog "raison d'être" ?

Here's the definition --

raison d'être - reason for being

I guess you could say my "reason for being" can inspire me to blog when I feel the need. Hence why the URL is

Here's to the reason for being and the stimulus behind each of us to do so.

my taste.

In our house, we have 4 ipods. 2 out of 4 we've purchased, the other 2 were gifts. Do I love my ipod? Nah. I don't love it, but it works. It is a heck a lot better than dragging a cd player to the gym and having it skip as I run on the treadmill or try to lift weights while the cd falls out or something.... But is it perfect? No.

Our 30 gig no longer jives with our home computer and all the music on the hard drive is GONE. It's only on the ipod, so to erase it is like killing our 'record' collection.

So lately, *without* buying the player, I've explored other avenues. One being Zune. I downloaded some music recently for a friend - and could only find certain songs on Zune vs ITunes - so wa-la, I bought some points (Zune is a point system to purchase) to buy some songs....

Recently for work, I checked out the more social aspect of Zune vs ITunes, and created this card to show you what's on my music mind.... sorta cool, though I'm not sure you care. And it's not really my taste 100% but my taste that day. You know, music and me change on a daily basis. Heck, sometimes hourly. One minute I'm chilling with Norah Jones, the other with PIL.

So here's to music and my every changing taste of players, music sites, and more.

Friday, May 8, 2009

From TV to Online.

When a company launches a new commercial, it needs to consider where we are with technology. If we, the audience, dig that commercial, we may want to get online (um, for instance - cough, cough) and talk about it.

This is *not* the first time I've blogged about this. Back in January, I searched for Chef Boy-Ar-Dee's new commercial to give the company some kudos - and nothing. Their new commercial was no where. In today's digital space, it's important to think about all the avenues of how we, your customer, want to spread the word about your brand - and make it easy for us to do so.

Pepsi's new commercial for "Throwback" - um, they are now using real sugar (when did real sugar be the new "new"?), is on TV and online. Great job Pepsi. While searching on their site, I discovered an entire Pepsi YouTube channel. Only bummer, Pepsi doesn't let you grab the code to embed the video. (Don't worry, a user posted it too and it's here for your enjoyment.) If Pepsi's approach is to make us users all go to the Pepsi channel to view, that is not cool.

Companies need to realize that we want to take your brand and make it our own by talking about it - and I feel you need to be okay with that approach. You want us to love you, buy you, now trust us to "post" the brand ourselves and make it a part of us. This has been going on for years in different ways.... For instance, brands on clothes. Heck, I owned a "I'm a Pepper" t-shirt/short set in the '80s that I practically lived in.

So for all you companies out there, believe in your audience and we will make your brand something you didn't even know was possible.