Wednesday, January 14, 2009

adaptation.

It's time to adapt. No longer can you dial 1-800-call-now on your blackberry. It just won't work. It's time for companies to realize these messages aren't working for the majority of us today. Those words which spell out on our old(er) phones just don't work for us any more. Our blackberry only includes the following letters: W, E, R, S, D, F, Z, X, and C. So maybe I could call 1-800-SEE-DEEZ whatever that might mean... I think you get the idea.

So companies and marketers - it's time to change your message. And I don't just mean with your toll-free numbers, I mean time to change along with technology - and of course with the economic trends. Time to get real with what the people want, what the people see, what the people view as important, what people say (and say strongly.) We can no longer report that this new product is NEW and IMPROVED, if guess what?! It's not. (We should not have been telling a white lie in the first place btw.) These days people will call you out in less than 5 mins if you're not careful. Just look at happened with Midol and how they really missed the mark.

So here's to honest marketing - and well, bringing it back to the basics and listening to what people what, where technology has taken us, and staying in tune in where we're heading.

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