Wednesday, January 28, 2009

obviously delicious. secretly nutritious.


These days when I see a great ad on tv, in a magazine, on a social networking site - I expect that I can go online immediately after I see it - and watch it, read it, observe it again.



Tonight I saw a funny new ad campaign by Chef Boy-Ar-Dee - tagline "Obviously delicious. Secretly nutritious." The Mom is trying hard, very hard, to make sure the Dad doesn't let their kid in on the secret (there are vegatables in every can!)


It's funny. It's engaging. I dug it!



So...I searched for Chef Boy-Ar-Dee on YouTube - and found nothing new...only old commercials.... Then I searched for the product site - and while I found all you can think about when it comes to the pasta in a can, the site fell flat and un-engaging. Exactly opposite from what I felt after watching the TV commercial. I'm disappointed that I can't share the commercial with you and give the company some kudos....


So here's a thought companies out there, if you're investing in the TV commericial, the big new campaign - make sure you think about all the ways we can reach out and the connection there. It's not just a 1-stop solution. We have to reach our audiences in multiple ways so people can contribute, stay connected - and engaged. In cases like this - we want our audience to say good things about the new campaign - or in this case question why it's not followed through in today's age of normal campaign outlets.


By the way...what the heck is the story behind "Chef Boy-Ar-Dee"?! I need to search on that one...

sandal socks guy....

Sometimes I just need to see a little something familiar to make me smile. Don't worry, I'm not a sandal socks girl (and um, will never be) but this commercial makes me LOL every time I stumble across it. It's been out a while - but a good example of how marketing to the right audience works - at least from my point of view living in the Northwest.

Now you ask, "Did I switch to Pemco Insurance?" ...

No. But I am blogging about them, aren't I?

Friday, January 23, 2009

organize.



i love January. i love the month because I get to start fresh, get organized, and with the help of a new calendar (and a new planner, and maybe another new calendar. yes, i'm an addict.) This year, i was lucky enough to get the latest from susy jack for Christmas. Basically every month is a piece of art in my kitchen.

i've also fallen in love with her Valentines and her wall art and her blog...okay, i am totally digging her and her art right now.

very, very inspiring. ahhhhhhhhhhhhhhhhhhh.

Wednesday, January 21, 2009

The results are in.

My results.

ENFJ - "Persuader". Outstanding leader of groups. Can be aggressive at helping others to be the best that they can be. 2.5% of total population.

...outgoing, social, attention seeking, emotional, loving, organized, comfortable around others, involved, open, hyperactive, complimentary, punctual, considerate, altruistic, easily hurt, religious, neat, content, positive, affectionate, image conscious, good at getting people to have fun, easily excited, perfectionist, assertive, ambitious, leader, hard working, seductive, touchy, group oriented, anti-tattoos

Favored careers: casting directory, film critic, wedding planner, work in the performing arts, teacher (art, preschool, elementary), actor, fashion designer, news anchor, fashion merchandisier, school psychologist, broadcaster, stylist, interior designer, event coordinator, restarant owner, childcare worker, hair stylist, film director, counselor, dancer

Disfavored careers: race car driver, scientist, computer specialist, airline pilot, computer programmer, financial manager, epidemiologist, truck driver, electrical engineer, software designer, web designer, business consultant, dj, bookseller

take your own test....Free Jung Personality Test (similar to Myers-Briggs/MBTI)

Tuesday, January 20, 2009

I'd like to buy the world a coke....

Today, January 20th, 2009 Barack Obama was sworn in as our 44th President of the United States, but you already know that.

Today, during my lunch hour, I came across this bus - pictured, and thought to myself, "Wait, that looks like Obama's message 'Hope Won' " - but it's not...quite..the same.... and... It reads 'refresheverything.com' in the upper right corner..."



So I headed home and plugged in the URL - "..ah ha, Pepsi." At the same time, I opened my latest Advertising Age magazine and read page 6 which talks about this very thing - Coca Cola & Pepsi are tapping into the country's time of change and rebranding their messages.



Pepsi with a Refresh Everything campaign, which I'm enjoying browsing along with their environmental campaign. Coca-Cola will be unveiling "Open Happiness" shortly.



So at first, I have to admit, though the Pepsi execution is some what decent, I became a little upset. "Why is a soda company copying MY PRESIDENT'S marketing campaign?! Why is the company trying to persuade me to switch to Pepsi just because we have a new President?" Then, honestly I thought, well, why not? If not now, when? Why wouldn't a company say, "hey, we're all going through this change, let's try something else together, now." It actually sort of works - and Pepsi's execution of Refresh Everything works - other than the subliminal messages on buses. I do think that is a little too much.


Then, I remembered something else. I was born in '71 - the same year Coca-Cola released their campaign "I'd like to buy a world a Coke" Campaign. During this time the world was in turmoil, innocent people were in a place of pain and suffering, and we all wanted peace. The hippies were screaming love and harmony, and as a toddler during all this - I fell in love with the commericial song so much my parents bought the 45 LP. (I think my Mom might still have it some where in the basement...)


So here I am a toddler, with my first doll being a black baby doll, my Coca-Cola campaign 45 LP, and a love for peace and harmony. I guess one could say I was being prepped for this very day. The day where we all refreshed and tried something else since the old way just wasn't working.


It's time for change. Hope Won...and maybe just maybe, I'll try a Diet Pepsi.

Sunday, January 18, 2009

fascinating.

fascinators....

here is one for Valentine's Day this year -- rrrrr - leopard, red heart, red roses, oh my. Spice up your Vday in '09 with a little something fascinating.

some my favorites on Esty...

Wednesday, January 14, 2009

adaptation.

It's time to adapt. No longer can you dial 1-800-call-now on your blackberry. It just won't work. It's time for companies to realize these messages aren't working for the majority of us today. Those words which spell out on our old(er) phones just don't work for us any more. Our blackberry only includes the following letters: W, E, R, S, D, F, Z, X, and C. So maybe I could call 1-800-SEE-DEEZ whatever that might mean... I think you get the idea.

So companies and marketers - it's time to change your message. And I don't just mean with your toll-free numbers, I mean time to change along with technology - and of course with the economic trends. Time to get real with what the people want, what the people see, what the people view as important, what people say (and say strongly.) We can no longer report that this new product is NEW and IMPROVED, if guess what?! It's not. (We should not have been telling a white lie in the first place btw.) These days people will call you out in less than 5 mins if you're not careful. Just look at happened with Midol and how they really missed the mark.

So here's to honest marketing - and well, bringing it back to the basics and listening to what people what, where technology has taken us, and staying in tune in where we're heading.

Monday, January 12, 2009

why I started this blog....



On December 9, 2006 I started raison d'être "...to share my inspirations and keep me on my toes with fashion, art, and inspiration."

I am not one of those bloggers who feels like I have to blog every day (not that there is anything wrong with that style...) It's just that I'm the type of person and always have been, the person who sees something or feels something, and wants to share it. Sometimes I see or hear or read or _______ something so creative that inspires me so much I want to do a little dance right then and there.

So this blog is my outlet (along with an occasional facebook status update.)



For the last 72 hrs I've been inspired by a few things -

  1. It all started Friday night discovering "Munchausen by Proxy" the fictional band with Zooey Deschanel featured in the movie Yes Man
  2. Which lead me to my latest issue of Domino magazine which for some odd (or is it not that odd of a coincidence?) Miss Zooey D. was featured on the cover...
  3. Where she talks about her real band She&Him
  4. Where I downloaded a few songs...then became a fan on facebook
  5. Then, listened to a few songs on itunes by M. Ward and became his fan too
  6. Then realized he lives in Portland and is hitting up Seattle in March
  7. So I bought my man and I 2 tickets on ticketmaster.com
  8. then went back to Facebook to post his video (very clever *and* inspiring - hence my blog post) to Chinese Translation
  9. To find a paid placement for an etsy shop for SparklePaw and fell in love with this Octopus card which reminded me of M. Ward's song Chinese Translation. (the picture featured.)

See these last 72 hrs have inspired me to share with you where I'm at creatively and where I want to be in some aspect of my life. Now where that aspect lives, I'm trying to figure out. I'm doing a little dance now...

Friday, January 9, 2009

How to become a professional cupcake model.



1. love cupcakes.

2. appreciate the perfect balance between cake and frosting ratio.

3. know how to dress.

4. know the difference between shortening and butter, uh-pllllleeeeassse.

5. understand the art of decorating a cupcake from toppers, to cupcake liners, icing tips, themed parties, to colored sugar.

6. melting inside with love when you first discovered cupcake "wrappers" and thinking of all the possibilities.

7. have a weekly manicure with a nice cupcake pink color for the nails.

8. thinking on January 9th what type of cupcakes should be made for Valentines day.

9. wondering when the next cupcake occasion can be? Obama's inauguration? (works for me.)

10. crave a cupcake so badly, get in your car and go buy one at your favorite cupcake place - trophy cupcakes.

Monday, January 5, 2009

life is better....

Q-Tip and Norah Jones sing it well - with Q-Tip's new CD - The Renaissance. Seems like a sweet soundtrack kicking off 2009 focusing on the year ahead...

"Life is better
Now that
Now that I found you...."